To understand red ocean strategy let us begin by defining blue ocean strategy blue ocean strategy is where a company creates a completely new market space (or market category). In the latest in our innovation series, we explore 3 examples of blue ocean strategy from cirque de soleil, nintendo and yellow tail. Air asia is yet another example of a company using blue ocean concepts to become successful there was always a misconception that dato' tony fernandes bought air asia to compete with the national carrier, malaysia airlines.
Blue ocean strategy paper mkt/421 july 21, 2014 anatomy of blue ocean strategy in order to process the nature of a blue ocean entity, it is imperative to grasp the point of derivation, which is otherwise known as a red ocean. Blue ocean strategy harvard business review • october 2004 page 2 w chan kim ([email protected]) is the boston consulting group bruce d henderson chair professor of strategy. Blue ocean strategy was developed we used the malaysian company air asia as an example of how an airline could avoid the red ocean (competing with other airlines .
Formulaon validaon execuon case study – airasia airasia’sleapofvalueisdemonstratedwhenlookingfromtheperspec(veofthefourac(onsframeworkand. At the 10-year anniversary of blue ocean strategy, we at insead are conﬁdent that our dedication to excellence, in tandem with our spirit of innovation, will lead insead to continued success. With effective execution of blue ocean strategy, air asia has furthered expanded their gamut and has ventured into other businesses like they started tune hotel and tune money the model is again towards creating blue ocean market space. In 2005, chan kim and renee mauborgne from insead published a book on business strategy named blue ocean strategy according to them, while many companies primarily focus on going one-up on the competition, the best way to compete is to stop trying to beat the competition.
Airasia airlines: how they apply blue ocean strategy from the article that i have read recently by rizal ahmad in asian journal of management cases, he described the development of air asia malaysia from 2005 to 2008. Airasia: indeed the sky’s the limit asian journal of management cases theme: application of blue ocean strategy to air transport industry summary: this article uses blue ocean strategy as a conceptual framework to examine airasia’s strategic moves from 2005 to 2008 as it expanded its operations into another ten countries and launched its long-haul low cost air services. Rajendra,ajay banner id: 03165721 blue ocean strategy air-asia one of the significant changes that the airline industry has changed is the involvement of the budget airline industry the good example in malaysia is air asia.
In addition, air asia is not in a position to seek current customers, as already the authors of blue ocean strategy current airline customers: customers who are cheap to buy the expensive tickets from malaysia airlines and regional airlines. “strategi blue ocean pada air asia” blue ocean strategy merupakan metode yang digunakan untuk menciptakan pasar baru, ketika pasar tersebut sudah mengalami . Blue ocean strategy has been developed by w chan kim and renée mauborgne and is based on a study of 150 strategic moves in the course of one hundred years and over thirty industries like apple, cirque du soleil, yellow tail and air asia. With the four actions framework proposed by blue ocean strategy authors, air asia have implemented many strategic move to ensure they are making malaysia airline and .
Besides that, air asia is able to look at current non-customers as explained by the authors of blue ocean strategy current airline customers: customers who are affordable to buy expensive ticket from malaysia airline and regional airline companies. The blue ocean of airasia is lcc (low cost carrier) that provide customers who want to use air travel with less money than conventional airline this strategy was quickly successful within first two years, air asia paid a huge debt and be profitable. Blue ocean strategy - blue ocean strategy simulation introduction to round blue-2 round blue-2 is a refinement of round blue-1 analyze your round blue-1 results analyze your results from | powerpoint ppt presentation | free to view. Dari semasa ke semasa air asia buat promosi tambang percuma anda hanya perlu bayar cukai lapangan terbang bunyi tak masuk akal tetapi mereka tetap untung .
Understanding blue ocean strategy the authors use the terms blue oceans and red oceans to describe the entire market universe red oceans explained. The blue ocean strategy is highly related to process innovation the idea of this strategy is to build new businesses where none existed before so-called blue ocean industries are more profitable than traditional business fields with head-to-head competitors in the blue ocean strategy, you must .
The strategy canvas also provides one of the simplest ways to sell your blue ocean/transformational strategy to staff and stakeholders airasia blue ocean . Ada beberapa syarikat gergasi di malaysia yang menerapakan blue ocean strategy didalam pasaran mereka, antaranya adalah air asia air asia yang menerapkan low cost provider untuk setiap penerbanganya,ianya telah banyak menarik para pengguna kapal terbang. Blue ocean strategy - summary and examples what’s blue red ocean strategy blue ocean strategy •• compete in existing market space compete in existing .